The most effective way to create opportunities for your organisation to grow is to find out exactly where you are with your Customers in terms of their satisfaction and their loyalty towards your company as their supplier.
When this valuable information is acted on, deep, strategic and long term relationships are developed.
HOW THE ARGIL™ PROCESS WORKS
Step 1: Using criteria unique to your organisation, a questionnaire is developed with your team.
Step 2: The team gives an internal perspective of what the Customers would say.
Step 3: Via one-on-one interviews the Argil™ facilitators gather qualitative and quantitative information with the Customers you have selected (key decision makers).
Step 4: Argil™ consolidates the data, and presents it to your team.
Step 5: Argil™ facilitates a robust, strategic workshop with you and your Customer where the top 3 important issues are addressed and joint actions are developed together.
THE ARGIL™ PROCESS DELIVERS
REGULAR EXTERNAL RELATIONSHIP MEASUREMENTS
Tools to track how your team is meeting and delivering on the Customers' needs.
A CUSTOMER RELATIONSHIP DEVELOPMENT PROCESS
- With regular independent cross-organisation sessions Argil™’s facilitation unlocks open and honest conversations with Customers.
- Products, services, delivery and Customer Satisfaction dialogue identifies value opportunities.
SIMPLE PROCESSES
- Sharp, focused interactive interventions facilitated by expert facilitators.
- Focused on delivery.
A COMPETITIVE ADVANTAGE
- Uncover unknown Customer needs and synergistic opportunities.
- Ownership of a unique process that delivers tangible Customer value.
- Builds more motivating relationships.
COMPETITOR INFORMATION
- Candid accurate feedback regarding your competitors' performance.
GROWTH
- Secures Customer retention and Customer loyalty.
- Increases market share from key Customers.
- A unique process to regain lost business.
THE END RESULT
- Increased revenue and profitability.
view Strategic Customer Growth Process Diagram