We use many successful business tools at Argil but none more effective than the ear, to bring about significant change. With our strategically ‘Closer to Customers’ methodology senior business people can begin to better understand their Customers and see tangible results. We believe deeply, ‘it pays to listen’.
Listening to get Strategically Closer to Customers is intuitively right for CEO’s. In our experience, listening requires a focused process, measurable performance indicators and independent facilitation working at top levels within the two organisations. The outcome is to create the candid conversation and openness necessary to unlock significant new growth opportunities for both parties.
We have done the lunches and the shows with wives. The relationship is just not happening. They are a huge share of our revenue... What must we do?
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